What we do
Core areas of our work.
Data infrastructure
We design and maintain data pipelines that bring match, tracking and scouting information into a single, documented source of truth.
Predictive modelling
We develop probabilistic models that forecast outcomes and quantify uncertainty around key sporting and recruitment decisions.
Applied advisory
We work with technical and executive staff to interpret model outputs and embed them into existing decision processes.
Who we are
We exist to give the smartest teams an unfair advantage.
Founded by analysts and engineers who spent years inside elite football clubs, Noera was born from a simple frustration: the gap between available data and actionable intelligence was too wide. We closed it.
Our team
Analysts, engineers and practitioners with experience building and operating analytics in professional sport.
Sachin Gupta
Chief Analytics Officer
Brings almost two decades of front office experience across multiple NBA organisations, combining basketball operations leadership with a background in product and analytics.
Javier Fernández
Director of Data Science
Leads Noera's data science group, with a focus on probabilistic modelling, tracking data and decision support tools for technical staff.
Kristian Nisumaa
Data Engineer
Works on data architecture and tooling to ensure models are supported by reliable, well-documented datasets.
Fraser Ewing
Lead Data Scientist
Focuses on building and validating models that can be trusted in production, from early research through to deployment and monitoring.
Tomáš Jurica
Data Engineer
Designs and maintains the data infrastructure that underpins Noera's products, from ingestion and quality checks through to downstream consumption.
Ryan Ung
Full-Stack Engineer
Builds the internal and client-facing tools that expose Noera's data and models in a reliable, usable way.
Chloe Sainsbury
Data Analyst
Works at the interface between models and domain experts, translating analytical outputs into clear, practical reporting.
Start a conversation with the team.
If you're responsible for sporting or recruitment decisions and would like to understand what is possible with your data, we'd be happy to talk.